Agricultural technology has long helped humans cultivate the earth more efficiently, sustainably, and productively. The history of AgTech is rich with milestones, each signifying a leap forward in how we approach farming. Today, as we navigate the complexities of feeding a growing global population more sustainably in an increasingly competitive global food market, precision agriculture has been shown to improve yields, increase efficiency, and reduce water and fertilizer use. Even though much of modern agriculture technology has been scientifically validated, a McKinsey study reported that less than 40% of small and medium sized farms are using remote sensing and precision agriculture hardware. Less than 10% of those farms have adopted automation, robotics, and electronic equipment.
Historically, the relationship between growers and innovators in adopting technology has been cautious and complex. For farmers, the stakes of integrating new technology are high. The seasonal nature of farming means that any technological failure could jeopardize an entire season's yield and plunge a farmer into economic distress. On the flip side, technology startups face challenges in gaining access to real-world testing environments. The high-risk, high-reward nature of agricultural innovation often results in limited trial opportunities, leading to small sample sizes and slow iteration cycles. Additionally, the physical distance from farms complicates direct engagement, requiring innovators to immerse themselves in rural settings for extended periods as their technology matures.
In today's digital world, collecting high quality agricultural data poses little issue - yet there are immense challenges managing data streams and accessibility in converting raw data into actionable insights. Effective deployment now necessitates not just technological innovation but also robust remote connectivity solutions, especially given that most farms are in remote areas. John Deere, a name synonymous with agricultural innovation, noted that there is no reliable connectivity in 30% of US and 70% of Brazilian farm acreage, and has signed an agreement with Space X for custom Starlink deployments to supplement the reach of its JDLink™ Connectivity and Operations Center™.
While integrated satellite connectivity is a great step forward for the industry, not all growers have chosen John Deere equipment. Many existing technologies – even those that already integrate with John Deere’s platform - will require separate internet and cloud connectivity to transform collected data into real world solutions. The 2024 AgTech Summit at the University of Illinois Urbana-Champaign and the initiatives by the Center for Digital Agriculture (CDA) both shine a light on the importance of innovative and open Tech Stacks to advance the state of agriculture, by connecting growers and their dealer networks to innovators and inventors.
Whether it’s as a complement to John Deere's leading market moves or as an enabler of other technologies in synergistic industry verticals, Kognitive Networks firmly believes that the key to bridging the gap between growers and technology startups lies in ensuring robust connectivity and secure remote access.
Kognitive Networks supports Starlink natively, with seamless integration and simplified workflows that bring connectivity to locations that have never been accessible before. Through the Kognitive Edge platform, farmers can reliably and securely connect their data collection and automated machinery to the wider internet for analysis and processing with novel algorithms, next-generation optimizations, and new AI tools. With the Konnect™ remote connection protocol, instant sharing of data and device access with partners facilitates troubleshooting, reduces risk, and keep machines running. By empowering growers and inventors with these critical connectivity tools, we can significantly shorten the innovation feedback loop and diminish the risks traditionally borne by growers.
The 19th century's agricultural revolution was marked with paradigm shifting inventions, like Cyrus McCormick's 1831 mechanical reaper that transformed crop harvesting and John Deere's 1837 steel plow, which revolutionized soil preparation. These innovations marked the dawn of mechanized farming and set the stage for future technological advancements in agriculture. The era's innovation peaked with John Froelich's introduction of the gasoline-powered tractor in 1892, significantly enhancing farmer productivity and opening a new chapter in agricultural efficiency.
As mechanical innovations quickly helped to transform the landscape with improved speed in the 19th century, tractors set the stage for an advanced level of productivity in the 20th century. Digital Agriculture innovations like GPS and VRT hit the industry in the late 20th century and true precision swept through agriculture, improving individual acreage yields and farm efficiency on an unprecedented scale.
Emerging in the 1980s, VRT allowed for the variable application of inputs like fertilizers, chemicals, and seeds at different rates across a field, significantly enhancing efficiency and reducing waste
The commercialization of GPS in the 1990s enabled efficiencies through accurate field mapping, automated steering systems, and predictive analytics with higher accuracy sampling and precision feedback. Today, more than 50% of staple crop growers are using automated guidance
Now, as we push into the 21st century, the pressure for higher yields and sustainability is met with the strain of labor shortages. New technologies like remote sensing and automation have the potential to fill the labor gap through the promise of greatly improved efficiency and automation. With precise measurement, predictive analytics and true automation, the 21st century farm could theoretically be operated 24-hours a day.
Since the early 2000s, remote sensing technology leveraged planes and drones with cameras to collect detailed data on crop health, soil moisture, and environmental conditions. This enables farmers to monitor vast areas efficiently, leading to early stress detection, optimized irrigation, and improved crop management strategies, enhancing yield and sustainability with minimal labor input.
The introduction of self-driving tractors, drones, and robotic systems for tilling, seeding, irrigating, spraying, and harvesting has significantly reduced labor requirements and improved yields in farming operations. Smaller scale automations like See & Spray™ technology allow for targeting application of herbicides, replacing traditional scouting, spotting, and spraying with integration autonomous systems. With precise mapping, sensing, and adaptive navigation through technologies like LIDAR, autonomous field operations like mowing, rolling, aggravating, aerotilling, seeding, and harvesting can be accomplished at the ideal time, without the once-necessary constraint of daylight.
This next stage of advancement needs to address two key elements:
1. How can these technologies can be linked together, to actualize the promise of invention and innovation and turn data into solutions?
2. During the adoption cycle, what can be done to safeguard the grower - the one who takes the lions-share of risk and benefits from the marginal improvement of the technology each season?
Cloud Connectivity and Remote Access can bridge the gaps between collected data, processing, automation, and control - synergizing the potential of the digital model and actualization in the mechanical world. What is still missing is a way for all inventors and producers to quickly share data and control of systems so that productivity isn't lost during the innovation process.
Today, realizing the collective promise of these innovations requires a farmer to develop or adopt an comprehensive tech stack that incorporates their entire production system - from soil to seed and harvest to market. Several companies have made great strides in connecting growers, innovators, and manufacturers already. These well known manufacturers have been developing Tech Stacks focused on agricultural technology, with varying levels of wireless connectivity options and remote access functionality:
JDLink connects machinery to provide vital insights into equipment operation and health, enabling farmers to optimize maintenance and minimize downtime. Complementing this, the John Deere Operations Center™ serves as a central hub for managing equipment, fields, and data, facilitating informed decision-making and streamlined farm operations. John Deere's strategic acquisitions, such as Blue River Technology and Bear Flag Robotics, further bolster its tech stack by introducing autonomous tractors and precision agriculture tools like the See & Spray technology, which targets weeds with remarkable accuracy to significantly reduce herbicide usage.
Advanced Farming Systems (AFS) Connect™ platform by CNH Industrial represents a comprehensive approach to farm management. AFS Connect™ allows farmers to monitor and control their equipment, fields, and data in real time, providing new levels of operational insight. The platform integrates seamlessly with a suite of proprietary precision farming tools provided through AFS to offer optimized planting, harvesting, and crop management solutions, with telematics for real-time machine diagnostics and performance monitoring to ensure that farmers can maximize efficiency and reduce downtime.
AGCO's Fuse® Smart Farming Solutions offers a more open approach to precision agriculture. The Fuse® platform focuses on connectivity and data management, allowing equipment from various manufacturers to communicate and operate seamlessly. This open approach encourages innovation by supporting interoperability with third-party technologies, contrasting with competitor’s closed systems. Fuse's technologies include guidance and steering, telemetry (AgCommand®), and variable rate application, ensuring optimized machine operation and resource use. AGCO's commitment to providing mixed-fleet farming operations with practical, integrated farming solutions positions it as a key player in advancing agricultural technology.
Whether a closed platform or one built on open access, the current agricultural tech stacks all need the flexibility to integrate 3rd party data, devices, and connectivity.
Agriculture dealers play a crucial role in bringing technological advancements to farmers. These entities are not just sales channels, but vital partners in implementing and supporting AgTech solutions. Many of the leading Agriculture Dealers have been steadily increasing the tech footprint that they offer their customers.
Nutrien Ag Solutions stands as the world's largest provider of agricultural inputs and services, with over 1,500 retail outlets across 45 states. They are differentiated through a pioneering digital agriculture platform, Agrible, which offers predictive analytics and precision agronomic advice, thereby enhancing farmers' ability to make data-driven decisions. This platform, alongside Nutrien's comprehensive range of products and services, underscores the company's commitment to integrating advanced technology for sustainable farming practices.
GROWMARK, Inc., a leading agricultural cooperative with 590 retail outlets in 20 states, excels in providing a broad spectrum of agronomic products and services. It sets itself apart through FS Advanced Information Services (AIS), a suite of precision agriculture and data management solutions that optimize farm productivity and efficiency. GROWMARK's strong cooperative model and technology-driven approach enable it to offer tailored, innovative solutions that meet the specific needs of its members and customers.
Helena Agri-Enterprises, with its presence in 48 states through 467 retail outlets, is renowned for its comprehensive range of agricultural inputs and services. They stand out by offering proprietary products and the Agri-Intelligence platform, an advanced suite of precision agriculture tools and services aimed at maximizing crop yield and efficiency. This focus on technology and innovation, coupled with Helena's extensive network, provides farmers with the resources and insights needed for optimized farm management.
Operating 270 retail outlets in 16 states and widely known as a leading global agribusiness, CHS Inc. is collectively owned by farmers, ranchers, and cooperatives across the U.S. CHS is distinguished by its investment in cooperative energy solutions and its partnership with innovative tech companies to implement automation and precision agriculture tools. These efforts are part of CHS's strategy to enhance operational efficiency and sustainability for its members through cutting-edge technology and cooperative principles.
Part of the J.R. Simplot Co., Simplot operates 250 retail locations in 33 states and is one of the largest privately held food and agribusiness companies in the world. It differentiates itself with the Simplot Grower Solutions platform, offering customized agronomic advice and a suite of precision agriculture technologies. Through strategic partnerships with tech companies, Simplot empowers farmers with advanced tools and data analytics for improved decision-making and sustainable agricultural practices.
With its extensive network of over 75 locations across the United States, RDO Equipment Inc. offers a vast inventory of new and used agricultural machinery from leading manufacturers, coupled with unparalleled customer service and support. The company provides expert advice, flexible financing options, and comprehensive after-sales services, including parts supply and maintenance, facilitated by a team of highly trained technicians. Emphasizing precision agriculture solutions, RDO Equipment Co. leverages cutting-edge technologies and data analytics to enhance the productivity, sustainability, and profitability of modern farming operations.
For dealers to support the machines and automated devices they sell, they need well-integrated connectivity solutions that allow them to operate support and troubleshooting channels remotely. While each dealer can choose to adopt one or even a few Tech Stacks to implement specific integrations and productivity enhancements, their customers have legacy equipment with connectivity needs and the potential to forge partnerships that require dealers to be more technology agnostic. Thus, an open platform for connectivity and innovation that supports interoperability of equipment across manufacturers is the best fit to move the industry forward.
The genesis of productivity and innovation has come to rely on robust connectivity. While growers, dealers, innovators, and equipment manufacturers are all engaged and moving forward toward a more productive future, a unifying tech stack would benefit the industry while improving communication between all parties.
Kognitive Networks is committed to a vision of efficiency, advocating for technologies that promote an interconnected and innovative agricultural ecosystem. The future of agriculture depends on our ability to collaborate, innovate, and share openly, ensuring a sustainable and productive global food system for generations to come. To see how Kognitive Networks can drive innovation through better connectivity in agriculture and beyond, contact us and schedule a demo today.